A Filsims Group company
info@fjventureenterprises.comToronto, Canada
About FJ Venture

We build businesses. We create opportunities.

The FJ Venture Enterprises Inc. is a Canadian company based in Toronto. Through our specialized brands, we help businesses and people in Canada and the USA grow with practical technology, plan travel with confidence, and experience Africa.

Our story ↓Meet the team ↓
A business leader looking out over the Toronto skyline
Toronto, Canada
Incorporated
Canada, July 2025
Head office
1940 Eglinton Ave E, Toronto
Brands
5 specialized brands
Part of
Filsims Group
Our story

Built on nearly two decades of trade.

FJ Venture began with one entrepreneur trading across borders. Our founder, Fidel Sims, has been in trade since 2007, and that work grew into partnerships across Africa, China, the Gulf and North America.

In July 2025 we incorporated The FJ Venture Enterprises Inc. in Canada to bring our technology, travel and safari brands together under one Canadian company, with a head office in Toronto.

  1. 2007
    Trading begins

    Our founder starts in trade and builds the relationships that shape the company.

  2. 2013
    International trade across Africa

    Cross-border trade and partnerships across African markets.

  3. 2018
    China and the Gulf

    Trade with China from 2018, followed by Dubai and Qatar.

  4. 2023
    Kenya and North America

    Our sister company, Filsims Enterprises Ltd., is incorporated in Nairobi, and trade extends to the USA and Canada.

  5. 2025
    The FJ Venture Enterprises Inc.

    Incorporated in Canada in July, with its office in Toronto.

  6. 2026
    Five brands, one company

    Our technology, travel and safari brands work together, with FJ One live on the FJ Rovin platform.

Corporate DNA

Why we exist and where we're going.

The purpose, vision and mission that guide every brand, project and partnership.

Our purpose

To create opportunities by helping businesses and people overcome barriers through practical technology, innovative solutions and trusted partnerships.

Our vision

Become one of Canada's most trusted business growth companies, empowering entrepreneurs, organizations and communities.

Our mission

Help businesses discover opportunities, build foundations, attract customers, operate efficiently, grow sustainably and expand confidently.

Philosophy

Outcomes come first.

Technology is not the goal. Business growth and meaningful outcomes are the goal, and technology is a practical enabler.

Operating method

One connected system.

We align strategy, branding, technology, marketing, automation, customer success and expansion so they work together.

Legacy

Value that lasts.

Stronger businesses, meaningful employment, resilient communities, and opportunities that continue beyond a single transaction.

Our manifesto

The FJ Venture Manifesto.

That is why FJ Venture Enterprises exists. We build businesses. We create opportunities.

  1. We believe

    Every entrepreneur deserves the opportunity to succeed.

  2. We believe

    Technology should create opportunities, not obstacles.

  3. We believe

    Innovation should be practical, measurable and accessible.

  4. We believe

    Strong businesses create strong communities.

  5. We believe

    Growth is built through partnership, not transactions.

  6. We believe

    Every solution should move a business forward.

  7. We believe

    Every entrepreneur deserves a trusted partner.

How we work

The FJ Venture Principles™

The operating standards behind every project, product and partnership.

  1. Solve before you sell

    Understand the business problem before recommending a solution.

  2. Build for growth

    Design every solution to support the client's next stage.

  3. Simplify technology

    Make powerful tools practical, affordable and usable.

  4. Create long-term value

    Measure success through client outcomes, not project volume.

  5. Innovate with purpose

    Adopt technology because it solves a real problem.

  6. Partner for success

    Treat the client relationship as a shared journey.

  7. Build businesses. Create opportunities.

    Make sure every decision contributes to stronger enterprises and broader opportunity.

Our people

The team leading FJ Venture.

Leadership in Toronto, working with our brand teams and with our sister company's managers in Nairobi and Lubumbashi.

Fidel Sims, Founder & CEO
Toronto

Fidel Sims

Founder & CEO

In trade since 2007 and in international trade since 2013, across Africa, China, the UAE, Qatar, Canada and the USA. Public speaker and author of Eye to See, Mind to Think, God of Purpose.

Toronto

Jaime Garcia

Co-Founder & Director

About 25 years of professional experience. Leads business operations, brand development and service delivery.

Toronto

CJhay C.

General Manager

Runs day-to-day operations in Toronto and coordinates the work of our brands.

Part of Filsims Group

A Canadian company with a team in Africa.

FJ Venture is the Canadian company of Filsims Group. Our sister company in Kenya delivers safaris and business expansion on the ground.

Filsims GroupConnecting people. Creating opportunities. Building across continents.
filsimsgroup.com ↗
Canada · Toronto

The FJ Venture Enterprises Inc.

Technology, software, travel and safari sales for Canada and the USA, and the contracting company for business expansion into Africa.

Kenya · Nairobi

Filsims Enterprises Ltd.

Incorporated in Kenya in 2023. Runs TRA-licensed safari operations and teams in Nairobi and Lubumbashi, DR Congo.

Visit website ↗
Work with us

Let's build what comes next, together.

Contact us →Explore our brands →